Are memes good for social media?

Memes can really help fill your social media content calendar and are pretty much guaranteed to delight your audience. And with fresh memes going viral daily, you’ll never run out of inspiration. Obviously, memes aren’t appropriate for every type of account. If you run a funeral home, for example, maybe this isn’t the blog post for you.

What exactly is a meme?

On the most basic, structural level, some might define memes as anything that spreads virally online. This is true, but only covers the online aspect of meme culture. In reality, the term "meme" is far more broad, encompassing just about anything that spreads through human interaction whether online or not.

What makes a meme a modern Internet meme?

As old as the meme is, it fits the mold of what makes a "modern internet meme" almost perfectly. This same practice is done every day online: A meme page, community or creator sees a funny meme, they repost it, it gains visibility and this inevitably leads to further reposts and mutations.